Wednesday, December 16, 2009


Given the number of competitors in the trade show arena, you should have to properly prepare your participation. Find information about the bazaar or exhibition to be held in a place far in advance. Contact the exhibition organizer to determine the necessary requirements.

According to Doddy Hidayat, Chairman of ASEPHI (Association of Exporters and Producers of Indonesian Handicraft) for the area of Jakarta, booking a booth at the fair organizer is usually already have to do 10-12 months before the exhibition. The things you need to consider when booking a booth include:
• Choosing a strategic location of the booth, for example in hoek.
• Create an attractive booth design.
• Hire a professional decorator or a professional Displayer. You can request booth pictures ever they do to find out the results of their work.
• Opportunity for booth discount by becoming a member of a particular trade association that match your products.

Approximately 3-6 months before the exhibition, preparing promotional materials and publications, such as business cards, product catalogs and price lists, flyers, websites, direct mailings, invitations, press kits, brochures, banners, stickers, including souvenirs for visitors. Communicate your presence is also planned at the exhibition.

"You have to have a website, because it is important to increase your company image. Or create an account on-site social networking sites. Facebook is now under a new power in the world of marketing, "Doddy said.

At this stage you also need to establish cooperation with the fair organizer, with the way companies send data, press releases, and trade press, and sent to the contractor company profile booth. Learn also exhibitor manual, to find out what documents you need the participation completed. If fair organizers do publicity and promotional activities, these activities also follow.

How do I get visitors who do not know about our products to the booth to visit us?

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