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Tuesday, March 2, 2010
Perhaps your desire to build a new mall limited dreams. Businesses that you have just had a small boutique. But the points expressed Handaka Sentosa, CEO Senayan City, below will give you guidance and direction in business control, especially in the areas of retail or sales of goods. Anything?
1. Fresh ideas, not just join the trend
Be smart to follow the market situation, and jellies that wants to see the local market. ''Create something new and fresh. For example, by making a different shopping atmosphere,''said Handaka, who pioneered the midnight sale in Indonesia.
Glance at the way foreign retailers? Sure. But if it is not in accordance with the wishes of the domestic market, would eventually be destroyed. For those looking for something that is a trend in the country, which is not necessarily adopt from abroad.
2. Apply the appropriate conditions of innovation
Intention to create something new is one sign of progress. But see also if your concept will succeed. Fashion show performed at the traditional market? Of course, is something new, but not the right target.
''I've tried to give car raffle tickets (kind of pick up) for a managed market in Jakarta, but this innovation was wrong,''he said gave an example.
3. Account the availability of supporting
Want to hold midnight shopping for your boutique? Consider the availability of transportation such as taxis. If the customer has shopped a lot but no vehicles, what should they do? In addition, if the conditions provided toilets very dirty, so make them reluctant to use it?
4. Friendly services like entertaining guests
Ever shop at a place, and you feel led to go home because it was time to close shop? What would you feel when the lights began to shut down in stages? Is the service was less friendly to indicate the store is closed? Things like this certainly makes you uneasy, and felt hunted.
Occasionally you can also give rewards such as drinks and snacks. Hold a raffle programs, such as Lebaran or the day before Christmas.
5. Choose a well-known brands (already known)
Entering the famous brands for your boutique collection is good. But do not forget the product research. Not necessarily well-known brands abroad will be favored and stay in the country.
Brand famous''but not a favorite? It's a big no! Brand is not known and expensive? It's even worse,''firmly Handaka.
It's as well you see the market share. Those who have long lived abroad usually know what brands that might be successful in the country.
6. Maintenance
Ask workers to provide services which are friendly, honest, and full of smiles. Do not chase customers or make them feel followed or watched. Observe operating hours, but remain flexible if there are customers who still want to shop.
7. Interior design
Eye view is decisive. Design is neat and attractive will invite visitors to enter. Do not forget also the cleanliness and comfort factor.
1. Fresh ideas, not just join the trend
Be smart to follow the market situation, and jellies that wants to see the local market. ''Create something new and fresh. For example, by making a different shopping atmosphere,''said Handaka, who pioneered the midnight sale in Indonesia.
Glance at the way foreign retailers? Sure. But if it is not in accordance with the wishes of the domestic market, would eventually be destroyed. For those looking for something that is a trend in the country, which is not necessarily adopt from abroad.
2. Apply the appropriate conditions of innovation
Intention to create something new is one sign of progress. But see also if your concept will succeed. Fashion show performed at the traditional market? Of course, is something new, but not the right target.
''I've tried to give car raffle tickets (kind of pick up) for a managed market in Jakarta, but this innovation was wrong,''he said gave an example.
3. Account the availability of supporting
Want to hold midnight shopping for your boutique? Consider the availability of transportation such as taxis. If the customer has shopped a lot but no vehicles, what should they do? In addition, if the conditions provided toilets very dirty, so make them reluctant to use it?
4. Friendly services like entertaining guests
Ever shop at a place, and you feel led to go home because it was time to close shop? What would you feel when the lights began to shut down in stages? Is the service was less friendly to indicate the store is closed? Things like this certainly makes you uneasy, and felt hunted.
Occasionally you can also give rewards such as drinks and snacks. Hold a raffle programs, such as Lebaran or the day before Christmas.
5. Choose a well-known brands (already known)
Entering the famous brands for your boutique collection is good. But do not forget the product research. Not necessarily well-known brands abroad will be favored and stay in the country.
Brand famous''but not a favorite? It's a big no! Brand is not known and expensive? It's even worse,''firmly Handaka.
It's as well you see the market share. Those who have long lived abroad usually know what brands that might be successful in the country.
6. Maintenance
Ask workers to provide services which are friendly, honest, and full of smiles. Do not chase customers or make them feel followed or watched. Observe operating hours, but remain flexible if there are customers who still want to shop.
7. Interior design
Eye view is decisive. Design is neat and attractive will invite visitors to enter. Do not forget also the cleanliness and comfort factor.
Labels: business
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