Hollywood Good

Element in the marketing process is not only very important, but also very complex because it related to the efficiency and effectiveness of supply and demand sides. In addition, the course is not easy when in practice managed not only on internal processes within the company alone (between departments), but also involving external parties (eg suppliers, distribution network, consumer, and so on).

Fortunately the development of increasingly sophisticated technology and a variety of instruments ranging from EDI, RFID, CRM systems, ERP systems, etc. used by companies to improve supply chain performance, was more intelligent.

In the era of New Wave, the company's activities in designing, buying, making, and send an item or service, must be more horizontal because connectivity is supported by the power of information technology. Internet technology platform in the initiative Dell Direct2Dell, IdeaStorm, StudioDell and is an example of how design can be done not only in customized, but can also be done communally.

The same practice is also done by many companies ranging from P & G, Starbucks, Nike, and others. The process of buying, making, and send any goods are increasingly integrated and transparent, where the company is no longer seen as suppliers suppliers, distributors as distributors, dealers as a dealer, customer as a customer, but they are all partners. Partners here is not just a nice partner aka dimulut just lip service, but actually partners with the basic principles of Partnering, such as vision, intimacy, and the impact of harmony between the two sides to produce a collaborative process.