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Friday, November 13, 2009
By using some of the main criteria is you must find the suitability or fitness company with the right market segment. That is a short description of the legacy marketing targeting.
From the explanation above, was seen well that the practice of targeting is no longer relevant in this era of New Wave. Why? First, the most fundamental reason is because the principle of targeting is inconsistent with the horizontal value. Targeting is done step by the company. So, like, dislike, agree, disagree, anyone can become a company's target market.
Because the horizontal world, consumers and marketers to be parallel. Consumers do not (want to) again treated as a target for the target or object of marketing, but as subjects, as a human being with you, as an alias immuned creatures immune to shooting marketers.
Second, the early strategy steps undertaken by companies in the era of New Wave is no longer just mapping mensegmen or consumer groups (segmentation), but do practice komunitisasi (communitization). That means we do more exploration and review of the consumer community is invited if appropriate to connect the horizontal and strategic. Having seen the communities existing customers, the next step is to not confirming targeting.
From the explanation above, was seen well that the practice of targeting is no longer relevant in this era of New Wave. Why? First, the most fundamental reason is because the principle of targeting is inconsistent with the horizontal value. Targeting is done step by the company. So, like, dislike, agree, disagree, anyone can become a company's target market.
Because the horizontal world, consumers and marketers to be parallel. Consumers do not (want to) again treated as a target for the target or object of marketing, but as subjects, as a human being with you, as an alias immuned creatures immune to shooting marketers.
Second, the early strategy steps undertaken by companies in the era of New Wave is no longer just mapping mensegmen or consumer groups (segmentation), but do practice komunitisasi (communitization). That means we do more exploration and review of the consumer community is invited if appropriate to connect the horizontal and strategic. Having seen the communities existing customers, the next step is to not confirming targeting.
Labels: business
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