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Monday, July 5, 2010
Bird watching is good is that the "Crested Tit"
In one advertisement for the edgy fashion label, a young woman was shown climbing a ladder and lifting her top to flash her breasts at a security camera.
In another, a model wearing very little was seen taking a photograph down the front of her bikini bottom, while a lion is seen in prowling in the background.
However, both have now been banned from being used as posters following an investigation by the Advertising Standards Authority (ASA).
The posters carried a cryptic headline apparently celebrating outlandish, ignorant and anti-social behaviour.
It said: 'Smart May Have The Brains, But Stupid Has The Balls. Be Stupid, Diesel.'
The campaign suggests Diesel has tried to adopt the 'shock advertising' policy previously deployed by rival fashion chains such as French Connection and Benetton.
The theme of the posters tapped into the ladette culture that sees aggressive and drunken women flashing various parts of their bodies in town centres most weekends.
The Italian fashion brand claimed the posters were an effort to give femininity a different, more confident and masculine feel
